The origin of IDENTITI dates all the way back to 1993, when its parent company Indian Designs emerged on the apparel scenario as a manufacturer and exporter of ready-to-wear garments for European and US clients. Indian Designs has since grown into a preferred vendor for a variety of big-league brands, and a valued partner for many fast-moving clients across the world, owing to its global quality standards, cutting-edge infrastructure, and wide-ranging product line of garments (woven and knit) for men, women and children.

The remarkable success of Indian Designs spurred the launch of Global Clothing Private Limited, the domestic offshoot of Indian Designs, in 1998. Global Clothing is widely recognized in the casual wear segment of the fashion world today by its brand name IDENTITI. The brand has influenced the attitudes and cultivated the aspirations of countless young and style-savvy customers.

IDENTITI's flagship retail store emerged on the happening Commercial Street in Bangalore, and has bred a chain of outlets on fast-fashion streets, and malls across Southern India. IDENTITI is also prominent in large format stores like Central and multi-brand stores such as Kalaniketan , MnM, Partha's to name a few.